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MrBeast is set to surpass T-Series as YouTube's top channel. Kjellberg was in the midst of a battle for YouTube's number one spot because another channel — the Indian music label T-Series — was closing in. Now, for MrBeast, history is repeating itself, except this time, he is the one closing in on YouTube's biggest channel, T-Series, And it looks like he's soon going to win the top spot. Amid an expected mass exodus from the platform, a win for independent creators could have a positive ripple effect. "This breakthrough will show independent creators that they can be more successful than large corporations," she said.
Persons: , MrBeast, YouTuber Felix Kjellberg, Kjellberg, he's, Donaldson, Jimmy Donaldson, He's, Gabe Gordon, Donaldson wasn't, Gordon, Donaldson hasn't, Moon, Katya Varbanova, Varbanova Organizations: Service, YouTube, YouTube's, Kjellberg, Reach Agency Locations: Burger
In an email to staff, its president said the "rise of short-form video" has sparked new challenges. A new round of layoffs at creator startup Jellysmack shows how much short-form video apps like TikTok have disrupted the creator-advertising ecosystem in just a few years. Jellysmack initially grew its business by helping creators repurpose YouTube videos on other ad-supported platforms like Facebook and Snapchat. Last January, it announced it had set aside $500 million to buy rights to older YouTube videos with the goal of making a profit from future ad earnings. It separately runs a creator-finance division called JellyFi, a program to help celebrities become digital content creators, and a division called JellySmash Productions that helps creators make and distribute content speedily.
Creator company Jellysmack is hiring a new M&A lead to help integrate companies that it buys. Jellysmack said it's interested in M&A and could be "acquisitive in the near future." Creator startup Jellysmack is hiring a new executive to lead its M&A integration practice as the company looks to diversify its business and grow its content portfolio, a company spokesperson confirmed to Insider. "Jellysmack remains interested in the M&A market and could be acquisitive in the near future," the spokesperson said. "The VP, PMI role we are hiring for will ensure the integration of any acquisitions are successful."
They had hoped to represent a much larger class of artists who filed termination notices with UMG. A provision of U.S. copyright law allows artists to terminate agreements to transfer their copyrights and reclaim them after decades in some circumstances. Kaplan said Friday that the musicians could not represent a broader class of artists who sent termination notices to UMG with effective dates between 2013 and 2031. A related lawsuit filed against Sony Music by musicians including former New York Dolls singer David Johansen has been paused since 2021 for settlement discussions. The UMG case is Waite v. UMG Recordings Inc, U.S. District Court for the Southern District of New York, No.
Jimmy Donaldson, better known online as MrBeast, has surpassed Felix Kjellberg, also known as PewDiePie, to become the most-followed individual YouTuber in the world. Donaldson, who is known for doing expensive stunts and viral charity projects, officially reached 112 million subscribers as of Wednesday, according to his YouTube page. @MrBeast is about to become the biggest YouTuber in the world, I remember subbing because he counted to 100,000. I’m so proud to see the YouTuber he’s become, an insane journey!” gaming creator Reversal tweeted Friday. After Donaldson hit 100 million subscribers in August, fans asked Kjellberg if he thought the creator would pass his subscriber count.
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